José Luis del Olmo Arriaga
Ph.D in Marketing and Market Research from the UAO CEU. Specialist in sectorial marketing, he is the author or co-author of different works related to this field: 'Marketing and communication of fashion, luxury and lifestyle' (CEU Ediciones); 'Fashion Marketing, International University Editions' and 'Marketing of professional offices' (International University Editions).
Now that all the major football leagues have been designed and configured, the time has come for rest and holidays for the other major players in this whole "football circus".
Football has become the king of sports according to the income generated by some of its players.
Of all the 736 players involved in the 2018 World Cup and the millions all over the world who play football, Messi is the best paid.
Buy soccer teams: this is the latest fad for some of the richest men in the world. Whim? Business? Passion?
Daniel Margalef is in charge of the area of Sports Rights and Relations with La Liga in Mediapro since 2013.